Degree Project: Brand Touchpoint Matrix
https://brandtouchpointmatrix.com/ Yesterday, we were introduced to the Brand Touchpoint Matrix which is essentially a tool that maps properties of different user experiences and the user journey with a brand in all of its aspects From advertising/ Introduction, to customer service, to the service itself and also perhaps the surrounding community of a brand too. The two Axes for this graph are the length of an interaction vs how personal an engagement is so a short, impersonal engagement could be just seeing a social media ad for a brand where as a more personal and lengthy interaction could be using a brand product or service that was advertised or engaging with a community. https://brandtouchpointmatrix.com/ I thought it would be helpful to attempt this myself for a game, which is my chosen medium for my degree project, with the aspects of the brand I am making, I'd mark out the desired customer path with a specific user scenario I had in mind, keep in mind that this Matrix is