Degree Project: Brand Touchpoint Matrix

 

https://brandtouchpointmatrix.com/

Yesterday, we were introduced to the Brand Touchpoint Matrix which is essentially a tool that maps properties of different user experiences and the user journey with a brand in all of its aspects From advertising/ Introduction, to customer service, to the service itself and also perhaps the surrounding community of a brand too.

The two Axes for this graph are the length of an interaction vs how personal an engagement is so a short, impersonal engagement could be just seeing a social media ad for a brand where as a more personal and lengthy interaction could be using a brand product or service that was advertised or engaging with a community.

https://brandtouchpointmatrix.com/



I thought it would be helpful to attempt this myself for a game, which is my chosen medium for my degree project, with the aspects of the brand I am making, I'd mark out the desired customer path with a specific user scenario I had in mind, keep in mind that this Matrix is a work in progress and so far it only has the project final deliverables in mind (Instagram and Youtube Page) as well as the theoretical storefront for the game on Steam:

https://docs.google.com/drawings/d/1DieDwrfPpCTN_DoK4Y-DLYtzvZHE3obI-zoCADYRd5s/edit?usp=sharing



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