Professional Practices 1: Assignment Initial Thoughts

After being given the Lemon Project the prvious week, last week we were given the main Professional Practices Assignment for this semester which is to create a pitch and branding (To very specific Professional Guidelines) for the Royal Academy of Arts' Summer Exhibition.

My initial thoughts on how smoothly I think it will go are almost split down the middle, on one hand I am familiar with the summer exhibition and have been every year since 2021 so I am familiar with the subject matter and passionate about it; on the other hand a lot of the project is to be done in illustrator, which I am far less familiar with than other Adobe Suite Softwares. 

With that being said, I'm not necessarily making the Artwork which I will be using for the branding on Illustrator rather most of the project will be arranging pre-made assets within Illustrator from the braning pack that I have been given, as such it may not be as bad as I'm concerned it may be. ¯\_ (ツ)_/¯

I'm also close to finalising the Artwork that I'm going to use for the branding too, which will be this on a Cyan background:


And I do know it's not the main focus of this assignment but it was how I would represent the 'Summer Exhibtion' or having Summer for the arts all in one place, 'Under one roof'. Considering that I can't draw very well either I thought it would be interesting to make an isometric landscape out of cubes as is often seen in a lot of videogames, such as Crossy Roads (2014), Clash of Clans (2012), Final Fantasy Tactics (1997) and the Mercenaries Saga Franchise. I did this beasue I could us the coloured cubes as building blocks to make a meadow on a summer's day, which I think should be instantly recognisable to everyone.

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