Professional Practices: Logo Evolution

Here are some iterations of my own personal logo for the Branding pack and my Portfolio site. I decided to call myself SP Interactive as I want to focus on Game Design when I finish the course. The Iterations started from Top-Left, then Top-Right, then Bottom-Left and finally Bottom-Right.

I was initally trying to go with the idea of building my initials out of shapes for the first 3 designs but I was not happy with them, they looked to "Insurance Company" or "Banking App" and lacked anything in the way of character.

This lead me to my 4th iteration, where I wanted to emphasise myself as a designer this time around so I thought colour, shape, editing - and so I created a marquee tool-esque thing around these cmyk shapes. Much more personality and communication of the services I off I think.


Update: After today's presentation I'm starting from scratch.





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