Professional Practices: Lemon Project Mega-Blog - The First 100 Followers










 What Life Gives You (@zestarius.the.yellow) • Instagram photos and videos

https://www.instagram.com/p/DB1qazxtQjU/

So this is my account for the Lemon project, @zestarius.the.yellow . I've decided to wait until now to do my first blog about the project because I wanted to break down the account's evolution up until now and how it has changed since the beginning.



Initially I had struggled to come up with content to create or repost, especially about Lemons. A good starting point was/ is the 2024 US Election because of how current it is, but other than that I had very little of an idea of which niche I would fill that would make people follow. The posts felt aimless.

I figured out from asking a friend early on that doing a follow for follow scheme for ~300ish accounts that follow similar niche "meme" accounts can be a good way to increase traffic and get the ball rolling as such so that's mainly how I've made it to 100 but now people who I didn't follow at first are starting to follow me and I tend to follow back to maximize engagement.


As I was struggling to find ideas earlier on, I checked my own feed on my other accounts and noticed that I had been getting a lot of content about Himalayan Groundhogs or "Marmots" and I also got into a habit of cutting them out to make stickers for Whatsapp and other Social Media just for fun, probably because of that.

https://www.instagram.com/reel/DBmBg3StwPk/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

It's a well known fact that cuteness and cute animals sell too so really it just made sense to make that into my niche because I think that would gain WAY MORE traction than milquetoast political commentary or other fruit mascots like the Mango or the Raspberry that I've used. Also if I don't feel like making my own post on a certain day, I can still gain traction by reposting a Marmot video and adding a Lemon related caption and my mascot. 

I really think this is the correct direction to go with the account because I enjoy doing it mainly for the Marmots and I feel it adds a little personality to the page which will keep people coming back, but only time will tell. It's going well so far in terms of followers anyway as I'm pretty sure that I'm 2nd place too in the class by quite a lot.

Hashtags:

Now this is an interesting one. At first I was very conservative with my tagging, professional about it if you will, but as my desperation to become 1st place grew I decided to start overdoing them with every post to the point where instagram wouldn't allow me to publish, I also found out around the same time that they're not really as effective as they once were in terms opf outreach either, becoming redundant on instagram at least because of the sophistication of algorithms these days where they're just not needed for captions on posts to succeed. 

Because of this I decided instead to cut-back on Hashtags and instead focus on writing a good Alt-Text caption for each post, which apparently gives a greater boost in the algorithm and only use relevant hashtags to get more followers. Lesson learned, lesson learned...



Comments

Post a Comment

Popular posts from this blog

Degree Project Digital Media Analysis

  Today we were shown a process of analysing Media to better understand the why and how of it all. Here are two examples, one was of my own choice, the other a given example. Both are very different but the framework can be used to analyse both. My choice: Gears of War, EPIC Games   https://www.xbox.com/en-US/play/games/gears-of-war-ultimate-edition/BQT21VXFS52F   (2006, 2017) 1. What type of media is it? A 3rd-Person cover Shooter developed primarily for Xbox 360 2. What initial promise/s does it give? A single/ two player set of detailed levels full of set pieces and various encounters as well as a 6V6 online multiplayer mode with various arenas and characters to play with 3. What is its purpose & function? A 3rd person shooter game designed to always be played with others, with or against. 4. What are its unique/unexpected qualities & ideas? One team will always play as subterranean monsters 'Locust' one team will always play as humans. On the surface it is made to s
Read more

Degree Project: Brand Touchpoint Matrix

Image
  https://brandtouchpointmatrix.com/ Yesterday, we were introduced to the Brand Touchpoint Matrix which is essentially a tool that maps properties of different user experiences and the user journey with a brand in all of its aspects From advertising/ Introduction, to customer service, to the service itself and also perhaps the surrounding community of a brand too. The two Axes for this graph are the length of an interaction vs how personal an engagement is so a short, impersonal engagement could be just seeing a social media ad for a brand where as a more personal and lengthy interaction could be using a brand product or service that was advertised or engaging with a community. https://brandtouchpointmatrix.com/ I thought it would be helpful to attempt this myself for a game, which is my chosen medium for my degree project, with the aspects of the brand I am making, I'd mark out the desired customer path with a specific user scenario I had in mind, keep in mind that this Matrix is
Read more

Degree Project Initial ideas

 For my degree project I have 3 initial ideas: 1.  A first-person puzzle platformer game developed in Unreal Engine 5, the main mechanic would be the player having the ability to switch out a set of platforms with another which the player would use to progress through the level. There would probably be 3 levels and a hub world to connect each level with each level setting a different type of challenge to the player, going beyond just a change to the layout of obstacles, i.e. with my current plan I would have a level to get the player more familiar with the mechanics such as the switching platforms mechanic if I can implement it, platforms that appear and disappear on a timer, platforms and other terrain that have their gravity activate when the player touches them which should be fairly easy to implement because of "setenablegravity" which could be tied to collision with the player. the game would be similar to Portal (2007) and Portal 2 (2011) too I think which is one of its
Read more